Groucho Marketing

¿Y el contenido?

La mejor forma para tener contenido siempre para tus redes sociales es "documentando" todo.
Sí, así sea algo mínimo, que no tiene demasiada importancia para vos pero que forma parte del proceso de tu marca podés sacarle una foto y utilizarla en algún momento.

Capturar la mayor cantidad de momentos te va a dar la posibilidad de elegir el material que querés mostrar y distribuirlo en el tiempo. Desde la elaboración, la entrega, el producto final, la utilización, etc. pueden ser disparadores para captar nuevos seguidores que con el tiempo se convertirán en clientes.

Tenemos que tener en cuenta que las personas que tienen redes sociales las tienen para distraerse, divertirse y conectar con otros. Por eso, si nuestro contenido es íntegramente de venta, se van a aburrir y no van a convertirse en posibles clientes.

Es importantísimo que nos posicionemos en el lugar del espectador y veamos que el contenido que compartimos sea de calidad, que tenga valor para la comunidad.

Por ejemplo: si nos dedicamos a la comercialización de autos 0 km y nuestro contenido se basa totalmente en frases como: "llave por llave", "recibimos tu usado", "hasta 120 cuotas sin interés", las personas que nos sigan van a estar saturados de información poco valiosa y en algún momento van a dejar de seguirnos. Pero, si empezamos a cambiar el enfoque, y compartimos algo más educativo como explicar las funciones de cada auto, las diferencias entre modelos y también les mostramos fotos de autos entregados, de a poco iremos construyendo un interés real en lo que ofrecemos.

Estamos en un momento muy importante. Las personas que estaban indecisas en utilizar las plataformas digitales para comprar productos o servicios están tomando la decisión y ahora están dentro de nuestros posibles clientes.
Por eso es vital demostrarles que nuestra marca es real, que pueden confiar tranquilamente y que van a obtener lo mismo que si compraran presencialmente, pero con mayor facilidad.

"Humanizar la marca", quizás ya escuchaste este término y no comprendiste a qué hace referencia. Significa mostrar la parte humana, acercarte a tu audiencia y construir un vínculo.

Te recomendamos que trabajes en estos puntos y veas cómo, poco a poco, estos pequeños cambios van dando resultados positivos.

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